A good drink label design must stand out from competing brands and compel consumers to choose pick up and examine the product and brand, learn more about it, and ultimately make the purchase. To engage consumers with innovative designs is to win them over.
Make sure to use a UV or laminate on drink labels because it protects the ink and label design from humidity and moisture. Also, select a strong adhesive to ensure the product remains branded. Unique beverage label shapes can increase visual impact on the bottle. Consider using a clear label stock to let the product show through parts of the label design. Clear labels also blend to the container, giving a "no label," and natural look. Packaging the product also requires labeling the containers with bar codes and identification, which should communicate pricing, usage guidance, addresses, and advertising. Strategic labeling also prevents tampering and pilferage.